Project: Serif Vs. Sans Serif Effectiveness in Advertising
Type: School Project
Class: ADV5503 Persuasion and the Marketplace
Photos: Google search
Two posters designed for an experiment to determine whether serif or sans serif typefaces are more efficient and effective in eliciting positive emotions in print advertisements. The subject of these posters is one of four; only two were present in the experiment. This was not one of the four.
Each set of posters were set in both serif and sans serif type (one family each) with varying weights.